REGIONAL MARKETING COMMUNICATIONS SPECIALIST – Houston

This role coordinates and delivers all communications needs within the region either through directed activities by the corporate communications team or through local communications contractors. This role is the primary point of contact between the regional team and the corporate communications and events teams. Responsibilities include:
•With Regional Leadership and Regional Marketing Programs managers, set an annual MarCom plan that contributes to meeting regional objectives. The tactical activities may include (but are not limited to) events, PR, print, on-line, direct mail, regional internal and external newsletters, and localization needs. The plan should establish and conform to the regional budget and help define the corporate budget needs.
•Public Relations (internal & external)
oCoordination of PR activities in region with Corporate Communications. Includes: press releases; articles; media planning; ad placements tied to portfolio, region and/or editorial relevance; speaking engagements; and management of local PR firm if needed at the direction of Corporate Communications.
oAssist Portfolio, Executives, and Market Research teams with press tours; press events; analyst briefings; analyst events.
oManage press and editor relationships with publications in Region as directed by Corporate Communications.
oManage and deploy consistent internal news feed to regional organization and ensure that regional information is shared across the globe. This may include internal and external newsletters, blogs, technology updates, event calendars, notifications, and cascading information from Corporate Communications.
•Regional Events
oResearch, organize, and execute events, including local trade shows, exhibitions, seminars, showcase events, conferences, executive events and educational offering support.
oCoordinate and supervise regional participation in designated standards bodies and industry organizations.
oExecute regional user groups, customer conferences, or technology forums as appropriate with assistance from Regional Programs, Portfolio, and Corporate Events teams.
oManage forward calendar of events and marketing activities in region and coordinate same in context of global marketing calendar.
•Compliance & Continuity
oEnsure business tools conform to corporate branding guidelines. Local execution of branding and communications standards enforcement via office signage, message boards, PowerPoint templates, document templates, etc.
oEnsure quality and consistency of message and brand in market-facing activities in sales-consulting-delivery including demonstrations, papers & presentations, press & analyst meetings, etc.
oLocal-language and cultural adaptation of marketing materials including terminology, artwork, trademark and brand enforcement, and contact information. Such efforts cover all outbound marketing media including literature, presentations, web, events, selling briefs & guides, and PR. Local resources shall be engaged by the Regional Communications leader as needed.
oVendor management: Manage local resources and call on external suppliers where appropriate.
oManagement and currency of internal shared websites used by sales for data download, such as sales portal, knowledge management, etc.
oCampaign Tracking: Work with Corporate Communications and regional marketing team to provide tools for program/campaign progress reporting, marketing effectiveness, and ROI analysis.
•Basic Skills
oSoftware Knowledge: Proficiency in MS Office products, graphics software, and skills creating graphics, templates, charts, minor animation, etc.
oCreative: Assist with campaign composition and messages against goals. General understanding of print management, as needed, for local execution of program campaigns, to include pre-press, proofing, scanning, press checks, and CMYK vs. RGB vs. PMS formats.
oWriting Skills: Writing, editing, and proofing skills required to help create or review communications, sales materials, presentations, and other news.
oDatabase Management: General knowledge of database management and extraction of data needs based on filters or demands: Excel, Outlook, ACT, and client relationship management (CRM) software.

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